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Web, Mobile & UI/UX

  |  Web, Mobile & UI/UX

Web Design & Development

Why you need a Professional Website Designing Company

Customer engagement dynamics are ever-changing, change is the only constant. A website is the face of your brand online, a business tool, and the destination to drive critical engagements. A great website can take your business to new heights but on the other hand, a poor site can scare the customers away from your brand. Today’s audiences have a short attention span, you have seconds – maybe milliseconds – to attract visitors & make them stay on your site. At RITS we apply a consumer-centric and data-driven approach to help you stay engaged with your visitors. We build websites that perform, our web design foundations at its core have the principles of strategic planning, compelling visual design, and flawless user experience, to drive excellent results.

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Our website design process

Discovery + User Research

Gathering Knowledge about your Brand and its Consumers

Knowing your business is where everything starts. Our process involves discussions with the brand stakeholders, looking into the existing data, & site performance audits. The goal is to gather intelligence on your users at the earliest possible. Other intel gathering techniques may involve surveys, performing user testing, or interviewing customers.

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Strategy

Aligning website with your business goals

A website strategy is a combination of the proposed structure, content, and features aligned with your business goals. Our team of experienced strategists collaborates with the design team, UI/UX team, and content marketing team to perform a detailed study analyzing Strengths, weaknesses, opportunities & difficulties. Once the study is completed, we share with you a strategy report which acts as a reference document for creating the website.

Planning

In this stage, we create the website blueprint, define the technical requirement and site specifications. A structured sitemap is prepared, this shows the tree structure and user flow of the website. Followed by this is the website’s wireframe, these are black and white design templates that depict the webpage’s structure. These website wireframes are based on user research, which will be validated against user feedback to be refined further.

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Design

The evolution of the website

Design is the stage where all things start shaping up. At this stage your involvement becomes decisive, we try to explore various ways of showcasing your brand as we have started getting the idea about brand representation. You may have strict brand guidelines or you may want intervention from us regarding reimagining brand representation, we are open to both ideas. Here you can expect us to deliver you full-coloured mockups of every template, built on wireframes created earlier. We live by today’s website DNA fully and so we design separately for desktop, mobile, and tablet, optimizing every element and interaction for each device.

Copywriting

Choosing the right words to define and engage

Our copywriters know how to write precisely and skillfully to capture the attention of the visitor in a jiffy. The skill they apply is to make the story interesting for the viewer and keep the flow of the website ongoing, thus ensuring engagement leading to business. The perspective here should be of a new visitor and make the webpage appealing for the visitor and also the Search Engine Robots. The product features, service offerings, and pitch need to resonate with the design.

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Development, QA, and Launch

We have an expert website development team in-house, who works swiftly to deliver the website. We share the conceptual documents and visual mark-up designs with the web development team, this helps them build the website exactly as it was envisioned and performs as advertised.

Enterprise Website Development Services

The most important thing that differentiates enterprise websites from regular websites is the CMS or content management system. There is an amalgamation of multiple tools and applications deployed to handle Enterprise Content Management (ECM) because of its demanding architecture requiring it to handle a wide range of needs of the organization. There is a specific emphasis on the design elements, branding, SEO, and keyword rankings, but along with this, there are other factors supporting marketing, content, storage management, digital preservation, built-in editors, software integration, and more.

An ideal enterprise website makes it easy for its visitors to find what they want by quickly describing what the business is and what they can do for you. Since connecting with the visitor is of utmost importance we place specific emphasis on clear Call-to-Action which results in engagement further generating leads. As with all other websites here too we focus on easy navigation and structured content flow. This is an uncompromised factor for us to make the website optimized for Web, Mobile, and Tablet.

WordPress Website Design and Development Services

WordPress is the widely used and preferred platform for building a dynamic, easily manageable website which enables you to control the website and its content. Leave the back-end development of your WordPress site with us and enjoy a content management system (CMS) which you can update on the fly. You can accomplish so much more by working directly with our WordPress developers, to give a feel of your brand to your customer with a clear vision of accomplishing your goals. All the necessary components of your website like your blog will be hosted directly on your website, this allows your visitors to access all of your marketing content in a go. WordPress gives you the power to create landing pages for specific campaigns to target new visitors.

E-commerce Web Designing Services

Data science reveals a direct correlation between the revenue generated and customer experience in eCommerce businesses. Customers dislike sites that are difficult to navigate, slow, and unengaging, they don’t convert and you don’t get paid. The sole purpose of your eCommerce site is to streamline your business and make shopping a delightful experience for your customers. Our e-commerce website development process involves simple but engaging UI/UX design, multi-screen compatibility, and supersonic page load speeds, this results in you’ll see more successful purchases, higher average order value, repeat customer, and maximized ROI for your eCommerce business.

 

 

For the e-commerce websites we build, our focus is on functionality, features, and design. The eCommerce website needs a beautiful design but requires it to be backed up with robust shopping cart technology to ensure your sales goals are met. As a brand owner, you need comprehensive programs that match your business processes and administrative tools to manage your website.

Essential Ingredients for a Successful Ecommerce Site

Content Management

Adding new pages, changing images, editing content on your site should be easy. All these important tasks of adding images, linking product pages, inserting SEO related text can be done easily and can be shared across social media channels instantly.

Promotion and Discount Tools

Managing discount codes, offering a percentage off, limited period discounts, these parameters can be easily set up so your customers use promotional discounts to complete their purchase instantly.

Product Filtering

This specific provision in your website presents your customers to have their own shopping experience as it gives them the opportunity of adding filters through category pages to narrow down the product of their liking. If they can sort by price, popularity, or relevance, they can hone in on the items they want to see.

Reporting Tools

You need an interactive administrative dashboard that informs you about user statistics which includes total sales, new vs. returning customers, best-selling products, and most used discount codes. Staying on top of your inventory, identifying customer buying patterns, and convenient & easy one-page reports add convenience to you.

Email Marketing Integration

Building a newsletter audience is the latest trend of engaging with your customer base from a long term strategic perspective. Our online marketing team will help you in setting up email communication regarding order status and shipping updates. We’ll set up email marketing templates, provision for you to build a subscriber base, and help you take your e-commerce marketing to the next level with segmented, targeted email campaigns.

Dynamic Shopping Cart

This is the most important cart, operating a shopping cart should be the easiest thing the customer should be able to do. The potential buyer should be able to see items in his shopping cart and should be able to easily add or remove or change the quantity of the items. He should be able to place a product for next time shopping in case he doesn’t want to buy it now. It’s important for you to showcase that you have taken all measures to protect the customer and his information, especially financial information. Add symbols like Verisign to indicate your checkout process is secure.

Web Application Development

Apps have caused a revolution, building, and transforming businesses. This has helped organizations simplify the processing of content creation. The truth is behind every “simple” app is robust technical architecture and flawless code, engineered to deliver a consistent experience. Our IOS and Android app developers are eager to present something special to our clients’ app projects. We work in native programming languages and adhere to Google and Apple’s design style guidelines for the best user experiences.

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Our Approach to App Development

Our in-house and super-smart mobile app development team is excited about developing the next big app for you. Our project managers along with the app developers and designers work in conjunction and are focused on clients’ interests always. Our applications development team works in tandem with the UX and UI team to ensure best practices in mobile application usability are always adhered to.

Website Maintenance Service

The digital world is ever-evolving and so with them keep changing the dynamics of business. Remaining updated is the only resort to this situation, we help you here by keeping your apps, web portals, and other software updated. At RITS, we not only design and develop your portals but we ensure they keep running smoothly and are protected against cyber-attacks. We ensure there are no bugs in the code, all the old pages are optimized, all necessary updates are in place, and integrating required elements- we take care of everything under the scope of Website Maintenance Services. We also handle third-party updates so that your app is always running smoothly.

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UI/UX Service

Digital Growth Enablers, Creating Crafted, Compelling, Highly Engaging Brand Stories

Ruby Information technology Solutions (Digital Marketing)

i. How does our UI UX design services impact your Business

ii. Our User-Centric UI/UX Design Services Approach

We build UI designs that provide best in class user experience. We believe in following a well-defined Visual Brand Identity System so that all the components are made in the same style. We will work closely with your team to design & develop colour palettes, style guidelines and layouts that reflect your brand vision while enhancing the usability of the interface.

 

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Our User-Centric UI/UX Design Services Approach

We develop a user-centric design to engage your consumers by following the best practices of UI/UX Design. The steps we follow are as follows:

User Research

First thing first is understanding your business and setting up the objective & goals. This is where we will work with you to identify knowledge gaps and align assumptions with real user expectations. We will work with you to identify opportunities and finalise the strategy to support both user needs and business goals. Your existing data will help us identify patterns to understand strategic insights on your customers’ reactions to interactions with your interface and product. The tools we use at this stage are as follows:

1. Goal Analysis
2. Buyer Personas
3. Workflows
4. Competitor Benchmarking

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Wireframes

We ensure that the visual structure and presentation of information on your interface is intuitive and correlated with existing users. We ensure that the right information is presented to the user in the right way, in the right place, and at the right time. We will build Wireframes to help you visualize data structures and UI features. It will help you to make quick decisions and alignment amongst your team members.

  1.     Information Architecture
  2.     Layouts
  3.     Clickable Prototypes

User Testing

We emphasize on monitoring progress by measuring both macro and micro conversions and user-centric metrics. At this stage, we define all the KPI’s by conducting user-testing sessions and performing analysis to transform data into actionable insights leading to design improvements. The tools we use at this stage are as follows:

  1.     Storyboards
  2.     On-site Testing
  3.     Remote User Testing
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User Interface Design (UI design)

The visual appeal of a UI on portal or mobile has a significant impact on users as its information Architecture doesn’t enable engagement on its own. We employ user-centric design to produce impactful user experience (UX) through the consistent and logical user interface (UI). Our UX design adds context to the behaviour of the users and helps them self-weave a story as a part of your brand’s unified Identity or positioning. The tools we apply at this stage are:

  1.     Brand Identity System
  2.     Visual Brand Identity for Unique & Recognizable Appearance

Front End Coding (UI Development)

For a user front end is the application and is responsible for the entire experience they have. Our experienced team members will develop a front end (portal or mobile app) basis UX design produced on the platform of your choice. The tools we use at this stage are:

  1.     HTML
  2.     CSS
  3.     Java Script
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Integration Support

Our integration team will support integration with your back end and will provide you with technical support and assistance during the process.

Web Design & Development

Why you need a Professional Website Designing Company

Customer engagement dynamics are ever-changing, change is the only constant. A website is the face of your brand online, a business tool, and the destination to drive critical engagements. A great website can take your business to new heights but on the other hand, a poor site can scare the customers away from your brand. Today’s audiences have a short attention span, you have seconds – maybe milliseconds – to attract visitors & make them stay on your site. At RITS we apply a consumer-centric and data-driven approach to help you stay engaged with your visitors. We build websites that perform, our web design foundations at its core have the principles of strategic planning, compelling visual design, and flawless user experience, to drive excellent results.

Local SEO for Small Business

Local SEO is a must-have for all business but especially for small businesses, this is rightly done offers great success opportunities. The usage of mobile searches has significantly increased and people are using Google Search Engine for more local searches this presents a great opportunity to be found by your customer organically using local search optimization. Globally roughly 35% to 45% of all mobile searches have local intent. A lot of these searches are for instant assistance like people who are looking for an ATM’s, cabs or restaurant, medical emergencies, seeking assistance regarding essential household repairs, etc.

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Ecommerce SEO Services

E-commerce SEO services are specifically designed to benefit lead generation or product selling websites. There are large websites with extensive product catalogues, thousands of product pages, pages with overlapping content, product pages with duplicate content issues, unique content advantage missing from the important pages, poor URL structure, and a flawed product category strategy. This adds up to a need for an e-commerce SEO agency capable of identifying and optimizing these and other critical issues.