Often, it’s said that content marketing is just about lead generation, but there is more to that. An effectively used content marketing strategy can put your website in a place of authority. This will further result in not only improving your website’s traffic and/or SERP ranking, but it will also enhance your reach to a wider audience for your website.
An optimized Content Marketing campaign not only gives you instant results but it also benefits beyond the content’s expected shelf life. Authentic backlinks deliver a strong authority and also help boost SERP rankings. But the main hero here is the Content, this content has to be highly consumable, sharable like infographics, e-books, and how-to guides.
Like any other Digital Marketing Campaign Content marketing also requires continuous monitoring and optimisation. A lot of content moderation and performance monitoring is essential along with several other factors that help in succeeding any content marketing strategy. There’s SEO, link building, link earning, keyword research, competitor intelligence, and data analysis. It’s a lot of work and if you’re new to digital marketing, a lot of things can fall through the cracks.
We have designed
A 4-step Content Marketing Services Process
which will create engaging content & deliver outstanding results to help you achieve your business goals without compromising on your marketing budget
Phase 1:
Content Audit
We perform a 360-degree audit of your existing content on the website, analyse the SEO composition using various SEO tools, perform keyword research, examine all your social media channels, study email marketing campaign performance, analyse brochures & all marketing collaterals, including what your main competitors are doing. This helps us to understand where the gaps & strengths are & how do we make the most of it.
Phase 2:
Content Marketing Strategy
Post the audit we gather information to design the scope of improvement in the existing content landscape, RITS Digital team formulates a content marketing strategy that will bring to you the top, mid, and bottom-funnel content that you need in order to achieve your business goals, focusing on the keywords you want to rank for, targeting the ideal consumer persona you want to communicate with & engage with, and also on how you want to be perceived in the line of business you are in.
Phase 3:
Content Creation
We perform a 360-degree audit of your existing content on the website, analyse the SEO composition using various SEO tools, perform keyword research, examine all your social media channels, study email marketing campaign performance, analyse brochures & all marketing collaterals, including what your main competitors are doing. This helps us to understand where the gaps & strengths are & how do we make the most of it.
Phase 4:
Content Marketing & Promotion
Post the audit we gather information to design the scope of improvement in the existing content landscape, RITS Digital team formulates a content marketing strategy that will bring to you the top, mid, and bottom-funnel content that you need in order to achieve your business goals, focusing on the keywords you want to rank for, targeting the ideal consumer persona you want to communicate with & engage with, and also on how you want to be perceived in the line of business you are in.