Social Media Management

We Build Followers

Leverage this Opportunity of Talking to 3 Billion People

Digital Growth Enablers, Creating Crafted, Compelling, Highly Engaging Brand Stories

Ruby Information technology Solutions (Digital Marketing)

Social Media Marketing is a fantastic way to talk with your goal audience. Success in social media is generally measured through target audience engagement. To reap excessive engagement, we propose that corporations be in regular interplay with their following throughout all main platforms. Publishing enticing content material is additionally an essential section of social media strategy. All posted content material and innovative need to inspire followers to visit your internet site to examine extra about your company message. Once followers recognize your company story, there is increased workable for them to turn out to be your customer.

Social Media Management Services

BRAND STRATEGY
CREATIVE CONTENT
PHOTOGRAPHY AND VIDEOGRAPHY
COMPETITOR ANALYSIS
TREND DISCOVERY
CAPTION COPYWRITING
HASHTAG RESEARCH
INFLUENCER MARKETING
PAID AD STRATEGY AND MANAGEMENT
COMMUNITY MANAGEMENT
SCHEDULED POSTING

Did you Know?

Social Media “Signals” are an important metric in Google’s SEO Ranking Algorithm. These signals include metrics such as likes, shares, comments, and links.

Our Social Media Management Process

Dedicated Account Manager

To fully satisfy your needs, RITS Digital will assign a dedicated Account Manager to your social media project. The account manager will be your main point-of-contact during bi-weekly calls and daily correspondence. Any requests or edits on behalf of the client will be sent to the Account Manager, and they will handle communication with the graphic designers and social media team. RITS Digital takes pride in being proactive with every project, so you can expect to hear new ideas from the Account Manager on a weekly basis.

Brand Strategy Workshop

Your brand identity should be stamped on all you do. Branding is one of the most important ingredients for the success of any business. It tells customers who you are and distinguishes you from your competitors. We strategically pour your identity into the social media creative in a way that produces concepts that will resonate with your target audience and make you stand out among even the largest crowd.

Social Media Analysis

The next step is when we analyze the current social media landscape for your business. This includes, but is not limited to, competition analysis, trend discovery, hashtag research, reputation analysis, and website traffic metrics. RITS Digital also develops a comprehensive persona report for your targeted audience. This helps us determine who your ideal brand audience is, and how we can best engage with them through visual content and copywriting. If your business is already established on social media, we will analyze your history of posting to determine what strategies have worked well in the past.

Creative Content Development

At RITS Digital we have a team of graphic designers that are dedicated to creating unique visuals for social media publication. We also have an experienced team of videographers, photographers and editors to help make your content come to life. Images speak a thousand words and a video speaks a million in the world of social media. Our creative process for social media involves enhancing your existing content with graphic design and also creating 100% original designs of our own. All the creative we produce will convey your brand message, which should be at the heart of everything your business publishes on social. Our Social Media Management “standard” package includes 20 non-video creatives per month. (one post per business day) However, RITS Digital is happy to accommodate your businesses unique needs. If you need video, animation, or more posts per day, we also create custom social media packages to suit your creative needs.

Posting Calendar

Social Media Management works best when our agency is able to collaborate with your team on content creation. We value your feedback and our mission is to powerful content which is also in line with your brand vision. Nobody knows your business better than you do. This is why we provide our Social Media clients with a monthly posting calendar. This allows you to see our creative designs, our captions, and hashtags before the content is published. During the review phase, you will be able to suggest edits to help us refine the posts. RITS Digital understands that sometimes you will need content posted on Social Media that is not able to be scheduled. This is why we leave certain gaps in the posting calendar so that we are able to post new content with a fast turnaround.

Advertising on Social Media

The biggest benefit of advertising on Social Media Platforms is the advantage of dynamic targeting. For example, let’s say your business sells leather handbags. Through targeting on Facebook and Instagram, ads can be shown only to women who like fashion, who are aged between 20 to 40 years old. This targeting strategy ensures that ads will only be delivered to users who are most likely to engage with your post and become a customer. Targeting can help you find your “sweet spot” by segmenting your audience by demographics, psychographics, and geographies. Technical segmenting can also be achieved by targeting mobile/desktop devices, or iOS/Android devices. Ads can also influence if your posts become viral due to the “snowball” effect. The snowball effect is a phenomenon in the world of social media that maximizes content exposure. Basically, the concept follows the logic that when one user engages with a post, all of their networks will see this engagement on their feeds. Then some of their friends will engage with the post, and so on… This is referred to as the snowball effect. Often times, we have seen ads ignite engagement which leads to a post going viral.

How Social Media Can Benefit Your Business

Brand Awareness

There are over three Billion humans the usage of social media worldwide. There is no better way to attain your target audience than Social Media Marketing. Each social media platform offers a special section of the complete market. For example, Facebook users have the absolute best average age of any social platform. Whereas, platforms such as Instagram and Twitter have a great deal of younger demographic.

At RITS Digital, we specialize in designing innovative engaging content that will have interaction with your perfect brand audience. Branding is at the centre of each and every mission we take on. We have teams of graphic designers, video editors, and copywriters who are committed to curating content that has an impact on social media. The content we produce has a higher probability of being shared, liked, mentioned, and followed on social media. Your brand message will be “stamped” on each and every piece of creative that we publish for your campaigns. Our digital advertising and marketing team will use your branded content to reach the maximum number of potential customers in your specific target audience. This technique will maximize the brand exposure that your content has on social media.

Audience Research

Through Audience Research on Social Media, companies are in a position to collect facts about who their target audience is, what they are searching for, and if they are comfortable with the offering. Our method with Audience Research normally starts offevolved with inspecting your contemporary following and your plausible following. If your commercial enterprise is new to social media, we can additionally use our tools to see hidden records on the following of your closest competitors. After we decide your target audience Demographics, Psychographics and Geographies, we will then research what topics are presently trending amongst that audience.

Audience Research helps businesses be knowledgeable and engaged in Social Media. We can acquire the crucial information to check what content material will most engagement with your target audience. Audience Research additionally performs a crucial function in finding out the number of audiences who will view your posts and what paid advertising method will be most nice for your brand.

Customer Service

The web offers a fascinating dynamic to contemporary businesses. There are advantages and drawbacks with social media – a double-edged sword scenario. The gain is that clients can share feedback in real-time, and share an effective conversation with their private networks. The disadvantage is that occasionally the comments can be negative. It is extraordinarily necessary for terrible remarks on social media to be addressed rapidly and thoughtfully.

One top-notch function which RITS Digital can set up on your Social Media is automatic chatbots. Chatbots are turning into extra popular on Social Media due to the fact they are exceptional for presenting customers solutions to frequently requested questions. The use of automated chatbots in Social Media Customer Service will dramatically limit your human capital expenditure and expedite conversation with potential customers.

RITS Digital additionally provides Social Media Community Management with all of our social media packages. With this service, we will manage to respond to all comments, as promptly as outreach to other brands or influencers.

Competitive Analysis

RITS Digital begins each new social media task with a comprehensive competitor analysis. This evaluation consists of metrics such as: how many followers your competitors have across social, what is the average visitor engagement rate with posts, how frequently your competitors are posting, and a great deal more. We are additionally in a position to see which of your competitors’ social posts are performing best. Using this information, we are in a position to structure campaigns that have a verified track report of success. The strengths of your competitors are important, however even additional vitals are their weaknesses. For example, if we see that one of your opponents has a very low Instagram following and engagement, we will advocate an aggressive Instagram marketing campaign to dominate that phase of social media.

We keep a constant eye on your competitors throughout the campaigns as well. This is vital due to the fact by doing this, we will be in a position to spot new developments in the market. Our intention with Social Media Marketing is to usually remain three steps ahead of your competitors.

Increase in Sales

We apprehend that all the likes, followers, and shares do now not imply anything until humans are clearly buying your merchandise or services. This is why we continuously music and measure the consequences of our social media campaigns. We measure the effects on each day foundation and supply you a file on your Return-On-Investment (ROI). This approach is recognised as a Conversion Tracking. We will hyperlink your social bills to Google Analytics to see how social site visitors are interacting with your website. We additionally use name monitoring software program and stay chat monitoring software program to decide how many leads are coming from social media. Every consumer that submits a form, calls, or chats, is recognized as a “conversion” in digital advertising and marketing terminology. By measuring your conversions from social, we are in a position to see which campaigns are most successful, and from which platform they are coming from.

By the use of social media conversion statistics, RITS Digital is in a position to show that the campaigns are working and that income are growing as a direct end-result of social media efforts.