Branding and Designing

Visual Branding

Digital Growth Enablers, Creating Crafted, Compelling, Highly Engaging Brand Stories

Ruby Information technology Solutions (Digital Marketing)

Branding has never been more comprehensive, creative and dynamic than it is today, its dynamics are constantly evolving into new ways to engage with your audience. Nowadays, a brand voice can literally mean the voice of your brand (like Siri and Alexa). Brands are constantly carving their way out to appeal to their audience. And with these maturing brand parameters, you need an expert who knows how to adapt to all of them. That’s where we come in. We create for you a perfect compound of strategic insights with unmatched creativity to serve up a potent brand ecosystem that enhances the value of your company, motivates your workforce and quenches customers’ thirst for your product/service.

Logo Design

Digital Growth Enablers, Creating Crafted, Compelling, Highly Engaging Brand Stories

Ruby Information technology Solutions (Digital Marketing)

What makes RITS Unique?

The fusion of deep research and modern designs help us create logos that catch the attention of consumers and define brands.

Consumers see more logos today than ever before, but they remember only a selected few. Great logos communicate their brand ideology, tell a unique story, speak values loudly – they stand for something. While most brands have core principles that they live by, transforming their ideals into a symbol is a daunting challenge. At RITS, our logo design process is informed by high-quality research and sound strategy. Our team works closely with clients to design a logo that makes a real impression, something which your audience can connect with and carry with pride.

Brand Logo Design Services

What makes us the Best Logo Design Agency?

The best brands know that a logo is a powerful storytelling device. The modern iconic brand logos enjoy their prominences because they have instant connections with moments, emotions, and perspectives. But this is not how the story begins, they go a long way before they earn that space in the consumer’s mind. Brands need to invest time and learn from the audience before they can forge their bond with their admirers. For the coming times, this would define how your brand would transform from what it is to what it will be. Impactful brand storytelling has a long-lasting positive impression, but if it is not backed up by solid research justifying it, success is mere luck. This is why our logo design process starts with research every time.

Logo Designing process

Creating a new logo is a defining moment for any brand. We approach the task with crystal clear objectives and a steady approach. Our process is based on research, iterative by design, and enriched by years of the hands-on brand building across multiple industries.

i. Discovery- Understanding your point of view

Our Logo designing process begins with the client brief, a descriptive conversation about the state of a brand is fundamental to creating a logo that reflects brand identity. Intelligence about brand perception (both Internal and External), Brand identity and endeavour, and competitive landscape act as our knowledge-base as we move toward research, conceptualization, and logo designing.

ii. Research - Drafting the Blueprint

Research and study define the path for our logo design process. Before even our primary sketches, we add a framework by narrowing trends, examine the competitor landscape, and identify the targeted audience segments. This defines a strategic foundation to manoeuvre the rest of the project and exemplifies our understanding of brand identity, client vision, customer sentiment, and more.

iii. Preparatory- Laying out an artistic foundation plan

The themes we’ve curated from learnings allows our team to put together a range of work ideas for design and logo inspiration. In order to come closer to the vision of the brand owner, we take into consideration the competitor landscape & mood boards.

iv. Design- Crafting the Soul of a brand

This process is an amalgamation of our learnings added with the inspirations and brand owners’ feedback. This is the stage where the ideas action into sketches, this is an exciting process for our clients as well as our team.

v. Workshopping- Carving in on an Exemplary design

Logo design is a multiple-stage process, it takes multiple iterations to perfect the logo, there are several instances of back and forth in the approval process, concept presentation to stakeholders, collating feedback, refining, and deploying until it’s perfected. From sketches to black & white ideations, Color concepts, to preparing the final Logo, in all these stages the client’s feedback works as a guiding star.

vi. Deployment: The digital world awaits

The modern-day world has a special place for logos, and that they are universally present on your Push notifications, App Icons, Social Media Icons. Once your logo is finalized our team will design creatives fit for all your digital requirements. This will ensure your brand identity is consistent all across.

Our Deliverables

RITS is a very respected organization in Qatar. Once the logo is delivered, we understand and transfer all the legal rights of the Logo to your company so you are free to make edits if required. We are capable of handling complex workloads in high volume, keeping our promise of On Time Every Time delivery. We are quick and responsive anytime you need a consultation or feedback on our logo work.

Our design team uses all the leading software by the industry standard. We use the latest versions of the designing programs like Adobe Illustrator, Adobe Photoshop, and Corel Draw to give you high quality and sharp designs. It’s our endeavour to ensure that your final design checks on all the parameters in the design guidelines you share. We are thorough in our QA approach, all work going to the client is thoroughly checked by our experts.

At RITS, Data security is of utmost importance, we hire only professionals and ethical people. We take all necessary measures to preserve your brand identity. We have designed workflows in such a way that only those who are authorized will access your data. All our data is backed up, so in case you face a data loss we have your back. All our software is licensed and our methods meet all requisite guidelines for legal compliance.

Branding Collaterals

Ensuring success for your Power Brand by fusion of creative design and strategic thinking.

Branding For Business Impact

We help brands just not connect with their customers but help create a strong bond by building collaterals not limited to Packaging, Business Cards, T-shirts. Great designed collateral will delight your customer and remain with him longer, thus helping brands stay on top of their customer’s mind.

At RITS we know how your brand should impact your customers so our designers create collaterals which make your marketing toolkit with creative, eye-catching designs, applied to the right products in the right way.

What a branding agency must deliver

Unleashing the power of marketing science while curating designs will not only bring out the best outcomes but will also have a real impact on your business. Here are the things to watch out for:

1.A holistic view: Professional designers focus on the smallest design elements, but they also have a broader vision on the purpose of collateral associated with your business.

2.A Conceptualizing thinker: The Best designers think strategically, creating designs people can relate to, empowering the customers, and articulately captures a brand’s personality.

3.A seasoned player: A seasoned design partner has been associated with brands ranging from start-ups to giant corporations, he has the experience to understand customer needs better.

Our brand collateral capabilities

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i. Product Packaging: Sparking interest in your products

Our Designers are experts at designing packaging material which is visually appealing and communicating with your customers, regardless if it’s placed on the shelf, or online. We ensure that the brand message is communicated to the customer visually as the customer sees hundreds if not thousands of products each day.

ii. Business Cards: Your best step forward

Your business cards create a lasting impression when you have a meeting. The logo, the design needs to be created with your brand standards and your preferred format and finish.

iii. Signage + Booths: A conversation starter with your customers.

We ensure all touch-points with your customer should connect with them with our high-impact branding, From the office, storefront or trade show signage to the banners of all sizes and formats, we create engaging, appealing indoor and outdoor designs that attract customers which in turn brings in new business opportunities.

iv. Promotional Giveaway: Giving your swag an upgrade

We all know that people love Swag When any of your giveaways like a t-shirt, coffee mugs, Bags, Jackets, flash drives get to the right customer, you have just created yourself a business opportunity. We believe and deliver high-impactful attractive designs to products your customers use every day.

v. Marketing Collateral: Unified Business Communication Tools.

We understand the importance of business communication, our content marketing team works with our designers to create appealing designs for brochures, flyers, sales sheets, packaging, and other print material to engage customers and connect online and offline experiences.

vi. Print + Display Ad Templates: Right ad for the Right Audience

Your media campaign could contain a print ad, social media ads or display banner ads, we ensure that we deliver ad templates in any size, the format required. We ensure you can grab all business opportunities come your way as we are your extended digital arm.